SELECT count(distinct s1.uu_id)
FROM (
SELECT distinct uu_id FROM table1
WHERE dt >= "2014-01-01" AND dt < "2014-01-02"
) s1
LEFT OUTER JOIN (
SELECT distinct uu_id FROM table1
WHERE dt >= "2014-01-01" AND dt < "2014-01-02"
AND activity = 'spend'
) s2
ON (s1.uu_id = s2.uu_id)
JOIN (
SELECT distinct uu_id FROM table1
WHERE dt = "2014-01-02"
AND activity = 'spend'
) s3
ON (s1.uu_id = s3.uu_id)
WHERE s2.uu_id IS NULL
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